RESUME
Professional ​
info​​
I'm a results-oriented writer with an ability to create warm, genuine marketing messages that resonate with the target audience. I have extensive experience writing meta descriptions, title tags, SEO content, landing pages, website copy and print, radio and television campaigns. I'm available for contract, project and freelance-based assignments.
Work​
experience​
January 2018 to April 2020 - Galileo Tech Media
SEO copywriter for a variety of hospitality clients.
Write and edit SEO content to update meta
data and descriptions.
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May 2007 to September 2015 - Micros eCommerce / ORACLE
Lead brand SEO copywriter for hospitality.
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I have written over 250 SEO websites for a variety of boutique and luxury brand properties over the past 7 years as a freelance writer
with Micros eCommerce / ORACLE.
April 2006 to present - JJBinderWrites
Owner
SEO optimization, keyword research, title tags and meta descriptions, website copywriting, brochures, newsletters, e-blast press releases radio, television, and video scripting for a mix of industrial, retail, fashion, beauty and hospitality clients.
Jan. 2003 to April 2006 - SJC COMMUNICATIONS
Account Executive
Established relationships and
coordinated all communications
with assigned clients. Was responsible
for identifying and preparing award
materials for competitions resulting
in 3 successful wins.
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Aug.1994 to May 2002 - VECTOR ENTERPRISES
Infomercial Marketing Manager
Oct. 1985 to July 1987 - THE WESTIN LA PALOMA
Director of Advertising,
Public Relations and Promotions
Member of the opening staff. Was on
the special marketing task force and
worked to implement five target
audience opening parties. Established
rapport and market base within local
and international communities. Achieved
over 4000 inches of media coverage per
year.
Jan. 1983 to Oct. 1985 - FOOTHILLS MALL
Marketing Director / JMB Federated Realty
As the Marketing Director of this upscale
regional shopping center, I marketed to
the affluent Tucson shopper with a mix of media
campaigns and special events. To inspire a more service oriented sales approach; I created a series of informative meetings with the business owners and personnel.
My efforts achieved a 30% sales improvement
per square foot on average.
Skills
SPECIALTIES
Retail | Hospitality | Beauty | SEO Customized Content
SKILLS
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Over 13 years experience doing keyword research, title tags, meta descriptions and SEO website content
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Extensive experience writing concise communications with inspiring creative approaches
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Create and edit tightly-written copy to support a wide variety of promotions and company initiatives including feature articles, catalog mailers, website content, emails, newsletters and direct marketing campaigns
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Skilled in producing integrated marketing messages for print, radio, television, video and SEO-driven content
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Create and execute special events for business and non-profit groups
Phoenix Zoo Auxiliary - Board Member
This 52 year old organization raises funds to support the Phoenix Zoo. As a board member, I recently co-chaired a new fundraising project that raised over $300,000 for the Phoenix Zoo.
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